Tag Archives: change

What was Satan Thinking?

 

First, let’s be clear on what I mean when I say POD books. This term has become so misused and misunderstood that it has actually resulted in lost sales for many. This doesn’t need to be the case.

POD stands for PRINT ON DEMAND. You’ll notice the word PRINT. Not publish or promote, PRINT!

POD is the process used by PRINTERS to eliminate the need for excessive runs of print copies. The printer simply waits until there is an order and then prints the specific number of copies ordered, removing the immediate potential for wasted paper.

I’m not sure why POD books have received such a negative reputation, but most booksellers and librarians, and now due to the overwhelming number of authors arguing about it in public forums, readers equate POD with lower quality books. This simply isn’t the case.

For over a decade, a multitude of publishers, both big and small, have been using the POD method for fulfilling orders.

The quality of the written word is determined well before the actual book ever goes to print, thereby eliminating the misconception that POD books are “bad.” It needs to be understood by all that POD, the method of printing does not account for the number of poorly written and edited books being sold in the market.

The biggest problem with the misunderstanding of POD is the ability for companies and authors to market and promote the books. However, with the proper education within the retail (and library) industries, bookseller and acquisition librarians could not only increase their potential sales and titles available, but could increase the variety of stories available to their readers.

Readers crave originality. They are tired of reading the same recycled stories by the same authors. Yet, they are deprived of any freshness in their choices, because the larger and more traditional publishers are reluctant to take any financial risk on the newer and more exciting stories written by unknown or new authors.

I would encourage everyone in the book industry to educate themselves and to recognize the value of POD books and to acknowledge the potential for increased sales. Give new authors a chance to prove that they have writing skill and the ability to tell a good story, no matter how many copies of their book is printed at one time.

Furthermore, consider the environmental impact of POD books. A traditional publisher may print 5000 copies of a paperback novel by a new author, and only sell 1500 of them. This means that the remaining 3500 unsold copies will be put into waste. Had the publisher used the POD process to print those books, they would have simply printed the 1500 copies as the orders came in and eliminated the waste. If you did this for 10,000 books in one year, imagine how much paper would be saved and thus less trees.

Bottom line, POD is not the work of Satan. It is simply a process used to print books in smaller quantities. Sorry, Dude, you don’t get credit for this one.

My final point refers to the availability and returnability of books produced using the POD process. The status of returns is not determined across the industry, it is determined by the specific publisher or author. This means that it is an unfair assumption for a bookstore not to carry a POD book, without first determining its returnability status.

We all have choices, but when we make a choice, that doesn’t give us the right to complain when that choice cause a problem.

I hope that after reading this post, more people who speak ill of the POD process will reconsider their “choices” and give authors a fair chance to sell books and entertain readers.

Will you?

Originally published at ©Life as a Publisher by Karen L. Syed
This can be reproduced in it’s entirety with no additions or corrections.

 

Help! I’m a Writer

So often people describe writing as a solitary endeavor. I have never agreed with this. Nothing could be farther from the truth. If a writer’s life is a solitary one, then it is by choice.

By design, writers are surrounded by others who are not only interested in their work, but eager for it. The world is filled with writers who crave support and encouragement. What they do [write] is for the masses. The stories and books are intended to be read and enjoyed by hundreds of thousands, if not millions of readers.

All that said, as writers, we also tend to let our insecurities get the better of us. We make our existence solitary by sequestering ourselves to avoid the shame of rejection. We are, also by design, a neurotic bunch.

In most cases, this does more harm than good. When we shut ourselves off from our peers, we miss out on many opportunities as well as crucial education that can possibly make us better writers and more successful authors.

We constantly hear about the value and importance of critique groups. Of course they have their place, but what about support. This is a whole different can of beans. Support, in my opinion, is far more important than the critique group, because if you don’t feel good about what you do, you probably can’t do it good…well.

Bottom line, before you tuck yourself away in your office, alcove, or other small hidey hole to become the next great American novel, find a few friendly writers you can spend a little time with and get things off your chest. Make sure that you can all talk shop, talk gardening, talk whatever you want, even bitching about the family.

I firmly believe whining is a necessity in life, as long as it has a specific purpose and is done in a specific environment.  😛

Stop Saying that, Damn it! (Rant)

Okay, I have held back long enough on this topic and now I am just going to speak my mind and get it off my chest.

Dear Librarians:

PLEASE STOP making generalized comments about publishers. I get that you are really mad at HarperCollins and MacMillan and whoever else is trying to screw you over with eBooks. There are MANY publishers of all sizes who are more than willing to work with you on selling you eBooks on fair terms.

For weeks now, there has been constant complaining and blogging about those FEW publishers who want to cheat you. How does this make sense? As you continue to spotlight them in your Blogs and tweets and so forth you continue to promote them and lead people who otherwise might not have sought them out right into their greedy little hands.

Why not focus your attention and energies on the publishers who are BEGGING to work with you? Why not work with your Boards to make it possible to order from organizations other than the Big publishers.

I BEG of you, please take all the negative energy you are expelling on the bad guys and get to know the rest of us. Some of us actually have great books, print and eBooks and we would LOVE to sell them to you so you can loan them to your patrons.

I’m just sayin’!