Who loves Independent bookstores? I’d really like for you to take a moment after you read this note and tell the rest of what the name of your favorite Independent bookstore is and why. I’d also like you to tell us where that store is. They deserve to recognized! But before you do that, I want to share my current thoughts with you. This comes on the heels of a week of phone calls, e-mails, and one snail mail letter regarding Independent bookstores.
Okay, I’m going to speak freely and hope not to get kicked out of the industry, but I have to ask.
How are the Independent stores going to survive if many of them have taken on the attitudes of the superchains? We, authors and publishers, are constantly driving ourselves insane with ways to market, many times focusing on marketing to the Independent stores with the sole purpose of supporting them as Independents.
What the heck for?
I don’t direct this at all Independent stores, just the ones who feel the need to:
1. Forgo good customer service.
2. Refuse to do author events.
3. Treat most authors like second hand muck.
4. Refuse to think outside the box when picking books to sell.
These are just a few of the things my authors and I Have faced over the last two weeks with more than a dozen Independent stores in 4 different states.
When we call to talk to them, they are rude. We leave messages, they never return calls. We drop by with promo materials they hold them like they are infested with bacteria. (One Independent store actually dropped the materials into trashcan as author was leaving store–gosh how good that author must have felt seeing that.)
It seems to be becoming common practice to charge authors to do events? They call it co-op, but it is far worse. Two stores this week, claimed they only work with Self-published authors if–I explained we are an Independent publisher, they insist this is pretty much the same as self-publishing-um, side note: why are we consider self-pubbed (and not in a good way) because we are Independent, and yet they are Independent and are convinced they deserve to be worshipped and adored. Back to point: we pay a certain amount to be on the shelf, on consignment, they won’t order through distribution channels, we pay a higher price to be in store and mentioned in newsletter, and another twice as high price for an event. PLUS we have to give them 50% discount. Um, and this wasn’t just one store it was two in as many days. Two different states.
When did it become okay for Independent stores to look down upon other Independent businesses with total disdain. I had one author go back to a store several times. She asked who the owner was, was given a name and told she wasn’t in. Went back a few days later, asked for owner, was told by “customer service rep” wearing name badge with the same name as the owner that the owner was not in. Okay, it could have been the same name different person, but what are the chances, really?
Augie Aleksy, World's Greatest Bookseller!
And what happens to Independent stores when they refuse to bring in anything but the bestsellers and everyone already has all the best sellers? The best seller list has been known to keep the same books on it for weeks at a time.
Doesn’t this cut into potential sales when customers buy them up the first week? What do they buy the second week?
There are authors out there who are marketing their butts off to readers and doing everything right, but still can’t sell books because they want to support their Independent stores but the Independent stores won’t carry the books the readers want. Those same Independent stores get furious when we Independent pubs and authors promote the likes of Amazon. It is traitorous, they tell us and they aren’t going to support us if we do that. Problem is we do that because they won’t support us.
I ask again, why is it demanded that we support a business that refuses to support us?
And the poor readers. I often visit bookstores when I travel. I rarely tell anyone I am a publisher, I am usually visiting to buy books or just enjoy the feel of a cozy bookstore. The last ten Independent bookstores I have been in were dreadful. I was never greeted, not once in any of the ten stores. I asked for help in a couple and while the responses were varied, only ONE bookseller was willing to help me, and that wasn’t until after she finished talking to her daughter about her grandson’s upcoming birthday party—15 minutes. Glutton that I am, stayed just to see how long it would take.
Several of the stores did not have the books I was looking for and one refused to even try to get it because it was not from a real publisher. Really?
- Once Upon A Crime, Minneapolis, MN
I LOVE Independent bookstores. I used to own one, and I miss it dreadfully. But I can say with pride that even the nastiest most disgusting and rude customers were treated with respect and my staff and I did everything in our power to ensure they were satisfied, we were even nice to the creepy guy who sat in the back corner of the store reading the romance novels and making scary moaning noises. Why? Because he was a customer and after his little sit downs, he always bought books.
I beg of you Independent booksellers out there, don’t put yourselves up on pedestals and think you are better than everyone else and should be treated special. Give us the good customer service our loyalty and money earns us and let US put you up on the pedestals. If you treat us well, we will adore you.
Now, because I ask you to do it, I will tell you my favorite Independent bookstores.
First and foremost is Centuries & Sleuths in Forest Park, IL. If you’ve never met Augie Aleksy, you should make the trip. He is a delight and he loves his customers. I honestly think he is my favorite bookseller ever.
I also give huge kudos to the folks over at Olde Towne Books & Tea in Oswego, IL. These people are just plain cool.
Another store in Woodstock, IL that earns my praise is Read Between the Lynes, I’ve never been there, but have worked them repeatedly and they are nice as pie.
Ooh, and the Pat and her gang at Once Upon a Crime in Minnesota. Now, those are some nice folks who really know how to treat their customers.
Mr. Shaw who owns Books Plus in Amelia Island, FL is a doll and his store caters to their customers.
There are plenty more, but I would like to know who YOUR favorite stores are and why. Don’t they deserve your praise?
There comes a time in your life when you really must step down off your personal pedestal and give credit to other human beings (or dogs, or cats, if you feel that strongly about them.) Today, I am giving a shout out, heads up, or whatever clever little saying you want to use to Sean Hayden.
Journey of the Heart 
