Category Archives: Blatherings

A Funny Thing Happened…

Well, okay it wasn’t very funny, but I thought I worth mentioning. Recently, I have had a lot of people wanting me to tell them how wonderful being a publisher is. They want to know all about the glamorous trips to meet authors, the cocktail parties, the dinners with agents, etc. What I want to know is, where the hell do they get these ideas?

I’ve been trying for a couple days to to figure out how to explain this to people without whining or bitching or insulting people without using their names. I fear I may do a little bit of all. An average day for me, as a publisher, can be all manner of things. There are so many high points and so many low points, I usually don’t know if I am coming or going.

I can tell you that every single day I thank God for giving me the chance to do what I love. I will say without any arrogance that I am good what I do. I feel good about every story I contract, I feel great about finding new authors and introducing them to readers, and I feel good about giving established authors a venue to showcase their works. It is a blessing to be able to read and publish and know that I am playing a large role in triggering a whole crapload of emotions in people I don’t even know.

Now, that doesn’t mean I don’t have absolutely shitty days. Recently I woke u to a barrage of emails that had my head spinning and sent me running hysterical in tears to Dunkin’ Donuts for comfort. I’ll give you the top five highlights.

1. Three (3) authors contacted me to let me know they wanted their rights back (less than a year into their contracts) so they could self publish. They simply feel they can promote their work better that way. WTF? Why does who your book is published by make any difference to how you market it? Don’t get me wrong, not against self-publishing, just do it before you sign with a publisher and they make investments of time and money on your behalf.

2. Got word from two agents that the contracts I sent to them were unacceptable because I would not pay the author 20% of retail, let them keep all their rights except print, and do not offer a solid marketing budget. Oh, and one wanted me to give the author 250 author copies. Really? I am guessing they did not do their research and have no idea what size publisher they are dealing with. One even called my contract “Childishly designed.” What the hell does that mean? Anyone? Bueller?

3. I discovered that I have lost 3 editors.

4. I sent 60,000 books to be remaindered. These are books that I printed for authors who either did nothing to help me sell them or left Echelon to go self-publish.

So there’s a bad day, and yes that was one day (okay one and a half).

Now, far be it from me to leave you feeling sorry for me. Let me tell you about a good day. This is actually two days, but you get the point.

1. I finished a submission that I had NO IDEA I would like so much because the author wrote on a topic that was of no interest to me and she did things in this book that will curl hair in some cultures. It was an awesome book and she made an unthinkable situation make sense and work for me. I loved the book and I will be offering a contract.

2. I sent revisions to an author who I had met at a conference and I was pretty harsh (it needed some work) and the author has sent me several emails thanking me and letting me know she is revising and will be resubmitting soon. I was expecting a quick kiss off and perhaps some snarky tweeets. The writer is a real doll, though. Hoping we can work together.

3. I learned from one of my short story authors that she wants me to consider a novel by her. this is especially cool since so many are jumping ship to self-publish. I do have a place in my heart for loyalty. LOL

4. Our Echelon Press site had higher than usual views for three days in a row.

5. I finished initial edits on a book by an author who I have adored for years, who has signed on with Echelon to reissue her previous titles and to publish her new works. This is especially thrilling for me as she has been a mentor to me as an author for a very long time.

As you can see, the ride is wild and it can be trying, but for those people out there who think we have lots of expensive lunches and attend cocktail parties and schmooze. Here’s a little secret. Most days I eat alone and it’s usually Dunkin’ Donuts or Chipotle, the last cocktail party I went to was eight years ago and I paid $1000 in conference and travel fees to be there, and I drive a Toyota Corolla. Glamor? Not so much. Excitement, depends on what day it is. Schmoozing? I’m the one doing all the schmoozing, so I’m not sure if that counts.

I love what I do and I plan to do it for the rest of my life.

Success by Default?

Okay, I am going to take a moment and speak out against the masses. This is more for writers, but has bearing on readers as well.

I recently (and very quietly) read the success book by John Locke (How I Sold 1 Million eBooks in 5 Months!) Let me start by saying, I am not bashing this book. It was okay. It offered some good advice that may or may not work for the masses. I am guessing he has sold a buttload of copies of it, and good for him! I mean that.

What I’m worried about is all the authors out there who have made this their new bible of sorts. Nowhere in his book does he promise that if the author does everything he did and exactly like he did it, they will find the success he has. NOWHERE! I went into the book expecting a little more and was a little disappointed. Not because it didn’t offer good advice, in fact I agree with a good portion of it and have been using his principles for some time and preaching them to the authors and writers I have met along the way. No, I’m not looking for credit, I am trying to make a point.

    • I blog. Actually I think I blog pretty well. I’ve never had complaints. I get plenty of praise, and I’m confident that I have a pretty good following. But how many of you have actually bought any of my books or short stories? You like me, right? So why not invest in my career?
    • I interact with people. Probably more than I should. I am a social networking whore. I admit. My name is Karen, and I am addicted to social networking. I don’t talk at people, I talk to them, and you talk back.
    • I write well. One difference between Locke and I is that I do care what people think about my writing as well as my stories. Of course I want my words to move you, but I don’t want you to get a headache trying to sift through crappy punctuation, grammar, and spelling. I will read one of his books (probably one of the westerns) and I’m sure I’ll be entertained, but I’m already prepared for writing that may or may not be good.
    • I invest in people. When I was going through some horrible times, years back, I turned to books as my refuge. You’ve heard people say that, but it’s true. Authors like Caroline Bourne, Jill Barnett, Rebecca Paisley, and all manner of others took me through some pretty dark days. Days that I readily admit could have ended in my death, were it not for the hope and inspiration their stories and their writing offered me. When I came through all of that, I decided I wanted to give back. I knew I wanted to write as well as them, and I wanted to tell stories that touched and affected the lives of others. I’ve spent the last 15 years offering to others what I took back in those days. I offer it with my writing and I offer it with my publishing.

 

Now, here’s my point. After reading Locke’s book, I was disappointed. I have done the things he spoke of and I have done them for years. Yet, I have sold nowhere near a million of anything. Why is that? Am I not working hard enough? Smart enough? Am I more confident in myself than others are in me? Whatever the reason, I would like to offer a bit of my own wisdom with regard to this matter.

Read books by people like Locke, and learn from them, but don’t put them on pedestals because they accomplished something. They are people just like us, and no matter how much you pay for a book like his, it will never guarantee the success he found. There is no secret to successful bookselling. It is something you simply must strive to do every day. EVERY DAY you must go out and tell people who you have written something that is so important to you that you are confident that in some way it will affect them. You must give readers a reason to make the investment in you. Will it work every time? Obviously not, or people would be interviewing me and not John Locke or Amanda Hocking.

They deserve the praise, they have both worked very hard and obviously very smart. Am I jealous? Yes, but not for the reasons you may think. I don’t envy their success. I envy their ability to convey to others the value of buying their books and remaining loyal readers. I envy their ability to show others their personal value, because that is a huge part of their success. Readers believe in them. I want that.

Authors, there is no secret for selling millions of books. No book is ever going to give you that. People like Locke can offer you insight into how they did it, but facts are, you are not him. Your situation, life, and abilities are very different. It is the wonder of diversity. Read the books, pay attention, and then go out and find your own success. It’s out there for all of us, we just have to embrace it and nurture it to its full capacity.

Readers, embrace the authors you love. Continue to buy their books and help them find their success, but I urge you to keep your minds open and embrace what you don’t know with the expectation of great things. There are new authors exploding onto the scene with books and stories that will blow you away. Don’t be caught in the he said, she said trap of the industry. Things are always changing in the book world. Formats, styles, themes, everything. Don’t be afraid that if you set aside a paperback novel and try reading something on a Kindle that it will be the ruination of you and the paperback industry. It won’t. We live in a vast world that offers so much potential for growth and only if we explore and embrace all of our choices will we find what we are truly seeking.

The Test of Time (Bookstore spotlight by Nancy Lynn Jarvis)

I live in Santa Cruz, a small county with arguably the greatest per-capita number of independent bookstores in California. We take our indies seriously here, so seriously we have no chain bookstores in the county.

The brightest jewel of all our indies is Bookshop Santa Cruz. Bookshop, as it is affectionately known by locals, opened in 1966. It stayed open after the Loma Prieta Earthquake in 1989 destroyed its brick and mortar building by operating out of a gigantic tent while rebuilding. Bookshop thrived even after Borders opened a death-star of a store a block away. In the economic downturn, Bookshop Santa Cruz innovated; Borders closed last year. There are over twenty full time employees working for Bookshop and the store hosts over a dozen active book clubs. “Let’s meet at Bookshop,” is an often heard refrain throughout Santa Cruz County.

Big names like Jonathan Franzen, Amy and David Sedaris, and Jane Fonda have had book signings sponsored by Bookshop Santa Cruz. If the name is really big, Bookshop rents the civic auditorium for them–crowds over a thousand strong don’t fit into Bookshop Santa Cruz.

I’ve always been a fan of Bookshop Santa Cruz so you can imagine how excited I am that I’ll be introducing my latest book, The Widow’s Walk League on July 26th at their Local Authors Night. Giving local writers a chance to interact with their community in another of the things Bookshop Santa Cruz is known for doing right.

Website: http://www.bookshopsantacruz.com/

Facebook: http://www.facebook.com/BookshopSantaCruz

Twitter: @BookshopSC

Nancy Lynn Jarvis has been a Santa Cruz, California, Realtor® for more than twenty years. She owns a real estate company with her husband, Craig. 

After earning a BA in behavioral science from San Jose State University, she worked in the advertising department of the San Jose Mercury News. A move to Santa Cruz meant a new job as a librarian and later a stint as the business manager of Shakespeare/Santa Cruz. 

Nancy’s work history reflects her philosophy: people should try something radically different every few years. Writing is her newest adventure. 

She invites you to take a peek into the real estate world through the stories that form the backdrop of her Regan McHenry mysteries. Details and ideas come from Nancy’s own experiences.